What it is: Top content is normally determined by pages with the highest number of views. In addition to number of views, look for a low bounce rate and high number of referrals from other sites. Monetizing these pages involves thinking about ways to get the highest dollar return from visitors.
Far too often, high-traffic web pages go un-monetized. It might be a viral video on YouTube or some exclusive Miley Cyrus snaps, and all of a sudden it’s getting a huge number of hits. But there’s no advertising or sales messages on the page and you realize the webmaster either doesn’t know how to monetize a page or wasn’t expecting a sudden rush of traffic.
Monetizing your top pages will require some forethought. What sort of visitors are you getting to this page? What are their interests? What product or service are they best suited to? By considering these questions you'll be in a better position to match the right sales message to your audience and improve your conversion ratio.
What sort of sales messages might you display? An easy option is AdSense. It can be added to a page in two minutes flat, but it might not be the best way to monetize the page. Think of suitable ClickBank products you could advertise, or even products or review pages, which often have a higher return.
Action point: Identify your top content pages by page views and consider how you could convert visitors into dollars, or monetize using advertising or affiliate links.